About us


Safwan Bashundhara Group (SBG), led by Safwan Sobhan, is a forward-thinking extension of the Bashundhara legacy, driven by the mission “Empowering Lives, Strengthening the Nation.”

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OUR HISTORY

It all started with a dream


As a family-owned business that was set up in Dubai in the early 50s, it gives us great pride to call the fastest growing metropolis in the world our home. Over the years, we have grown to become one of the most progressive and innovative business houses in the region, and a beacon for excellence in the Middle East and beyond.

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STEWARDSHIP

Towards success – Philosophy of I CAN


With passion, I CAN

With integrity, I CAN

With commitment, I CAN

By adding value, I CAN

By never being satisfied, I CAN